What is a Mass Market Audience?
A large, diverse group of consumers who could be potential customers for a wide variety of products and services. Audience is not defined by specific demographics or characteristics but instead because of its size and broad appeal.
What is an Independent Cinema?
An independent cinema is a movie that is not owned by a large media corporation. They are typically owned by a small business or individual. They mostly focus on showing foreign films, documentaries, and independent films which are not a part of the mainstream. They are important because they allow filmmakers to show off their own work that they have created to a wider audience.
What is OnScreen Magazine?
Launched in July 2013, the magazine for independent magazines made specifically for their cinema partners. Every issue in their magazines are completely free, both in print and digital formats. Their website includes features, news, reviews and trailers and many more.
What different sections are there on the OnScreen website and how do these Sections appeal to a Mass Market Audience?
The website includes different hyperlinks for features, news, reviews, trailers, movies, win and cinema pass. This helps to appeal to a mass market audience because it allows people to easily find exactly what they are looking for since everything is at the top of the screen and as soon as the audience clicks on one of them, it will take them directly top what they are looking for and all they have to do is just scroll down.
How does the latest edition of OnScreen Magazine (May/June 2023) appeal to a Mass Market Audience?
The latest edition of OnScreen magazine appeals to a mass market audience by including the latest movie that will be coming out in order to keep the audience updated by making the image of the cover the upcoming movie " Indiana Jones and the Dial of Destiny". They include a content plug showing the readers what else is included inside the magazine once they read on.
What is meant by the term cross-media convergence?
Happens when there is a connection between multiple products in order to just form 1.
Is there any cross-media convergence* between the magazine and its website?
The OnScreen Magazine links to their website because they show the magazine that has been printed by making it digital on the actual website in order to make it easier for some people as they can look at it whenever they want and wherever.
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